Video: The classic Olson-Frieder commercials
Thursday, August 13th, 2009The classic Bank One commercials from the 1990s featuring Arizona basketball coach Lute Olson and Arizona State coach Bill Frieder have finally shown up on the internet.
This video was played at Olson’s retirement ceremony at McKale Center on Aug. 8. Frieder, who was the Sun Devils head coach from 1989 to 1997, spoke at the event, and this is part of what he had to say:
“They were absolutely legendary. The No. 1 reason that I remember the TV commercials started was to try to improve the relationships between the schools. That’s how it began.
“I was appalled when I got to ASU to hear about the Steve Kerr incident and the things the ASU fans said and did. Didn’t want to be part of something like that so we started the commercials.
“In college sports, in fact really in all sports, you have friendships and you have rivalries. But rarely do the two overlap. That’s really unheard of because rivalries are so intense that they tend to lead to bad blood. But in our situation we did both, and it became a special, special situation.
“We showed the basketball world, the athletic world, that you can go out and compete … but when it’s over you can be civil.”
The disheveled Frieder, never afraid to be the butt of the jokes, was the perfect comic counterpoint to the stately Olson. He told the Tucson Citizen last October: “It’s amazing. I can’t tell you the number of people who come up to me and talk to me about the commercials even now.”
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